She reached a peak following of over 10.6 million subscribers. She gained more than four million subscribers in a week as a result of the video, and Charles lost more than three million subscribers in four days. in which she claimed the feud between her and Charles was not only about advertising but also about her history with Charles and allegations that he preyed on heterosexual men. On May 10, 2019, Westbrook posted a 43-minute YouTube video titled BYE SISTER. A few hours prior to her post, fellow beauty YouTuber James Charles posted an advertisement for SugarBearHair, a competitor to Westbrook's company Halo Beauty. On April 22, 2019, Westbrook posted an Instagram story in which she discussed feeling betrayed by the beauty community. Westbrook makes an estimated $1.3 million a year from YouTube and her company. In February 2018, Westbrook founded and launched her own company, Halo Beauty Inc., which sells vitamin supplements. In November 2021, Westbrook announced that Tati Beauty was closing in a video citing the COVID-19 pandemic and legal troubles. In October 2019, she launched a cosmetic line named Tati Beauty, with her first product being a textured neutrals eye shadow palette. Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. "At first, when I sat down to edit, it would be a twelve-hour process," she recalled in 2015, "Beauty tutorials still take a long time, but I've been able to get this down to three hours." Īccording to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." She reached the one-million subscriber milestone in early 2016. When she started, she knew little about cameras and editing.
Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010.